DNA testing for genealogist has exploded over the past couple of years and we test in hopes to learn who we are and where we come from. Companies like 23&Me are attractive because they provide us with genealogical data to mine in order to help us with that discovery. However, not only are companies like 23&Me in existence to help genealogists, their main goal is to mine your data (with your permission by opting in) to sell to pharmaceutical companies for research purposes. They analyze your data to help understand diseases and to create medicine to address them. Now there is a new market to attract those who are interested in having their DNA tested, but the company is interested in testing your entire genome. For Free. And you own and control it. AND you can make money from it! The catch is you have to pay $99 for the kit, you get basic information and the company determines if you have the "right" data to sell to pharmaceutical companies. Personally, I'm not sure what to think about this from an ethics standpoint but it is interesting. If you would like more information about it click the following link. DNA Sequence